[Download] Unthinking: The Surprising Forces Behind What We Buy By Harry Beckwith

Unthinking: The Surprising Forces Behind What We Buy

By: Harry Beckwith
Narrated by: L. J. Ganser
Length: 6 hours
Release date: Jan 26, 2011
Rating: 1 Star2 Stars3 Stars4 Stars5 Stars (36 votes, average: 4.00 out of 5)
Loading...

Read This Book
Get access an unlimited number of audiobooks, books, magazines and more to listen online. Download Free by 30 Days Free Trial. Cancel anytime.

Two Easy Steps to get this book by free
1. SIGN UP
2. Find and Download this book FREE

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
Available formats:
streammp3fb2pdfepubcdpaper cover
 

Leave a Reply