[Download] Demand: Creating What People Love Before They Know They Want It By Karl Weber, Adrian J. Slywotzky

Demand: Creating What People Love Before They Know They Want It

By: Karl Weber, Adrian J. Slywotzky
Narrated by: Dave Courvoisier
Length: 11 hours
Release date: Nov 29, 2011
Rating: 1 Star2 Stars3 Stars4 Stars5 Stars (245 votes, average: 5.00 out of 5)
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In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
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